In 1954 Pinin Farina looked to the future through the eyes of his sons. He appreciated that because of the rapid growth of his company since the war, he would soon outgrow the factory on Corso Trapani. He sat his sons down and asked them to express their visions of the company's future. The realization of this meeting was the purchase of a piece of land on the border of Turin and Grugliasco. It would take some years before the new facility was completely operational, but the work of defining the shape of the modern car went on uninterrupted.
One car that spanned this transition was the forthcoming second series Ferrari 250 GT. It was a car that would have a dramatic impact beyond Pinin's design studio.
For Ferrari it signaled a sea change in his operation. It was a car that would transform the Maranello manufacturer from racecar constructor to automotive industrialist. Securing the future of his car company. At the time this could not be foreseen, but its hope was expressed in the sales literature produced to mark its debut.
'The series-produced vehicle benefiting from the experiences of the race track', was how this hope was expressed in the publicity brochure.
