In the spring, Keith Irwin VP of Operations for Altos Solutions came to us for a complete corporate identity makeover.  The goal was to prepare the company promotionally for ASCO, the annual Clinical Oncology convention at McCormick Place in Chicago.

The project involved the design of a new logo, design of a booth for the show, production of collateral material and all visual elements necessary to support this most important step in the company's history.

First we set about developing a new corporate ID.  We wanted it to reflect the interrelationship between Altos' clinical oncology software, the physicians & medical staff who use it, and the patients being served.

Being a company of software engineers we chose to express this integration of the three elements in an engineering conundrum; a triangle that becomes a
Circle

The Altos Solution

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   The basis of a strong e-mail campaign is relevance and frequency.  Here the campaign is used as a newsletter tutorial. The complexity of the software is such that each month a new topic is chosen and fully explored.

The Altos Solution

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   At right you see the e-mail newsletter, which is formatted as an interview with a different member of the Altos staff.  These are people the clients know and deal with. Once again bringing a personal touch to software operation.  Below you see a page from the full interview and the tutorial located on the website, where it remains for constant reference.